Social media can be overwhelming, but here’s some ways to make it easier.
Social media plays a large role in our day to day lives, especially when it comes to staying connected to family, friends and business that you are interested in. However, it goes beyond that from a business perspective. As you’ve probably noticed while scrolling through your feed, interacting with a certain type of business page or ad results in like pages being displayed as well. And, as marketers, we can use this powerful tool to target interested customers.
That’s just one example of how businesses can use social media effectively. To help grow your presence and followers on Facebook and Instagram, here are 4 steps to follow:
1. Posting Frequently By Setting a Schedule and Keep it Fresh
Posting frequently on Facebook and Instagram shows that you are active and legitimate. Posting frequently shows you care about your customers. Posting content on your social media platforms that are relatable is key, therefore your followers will care about. Having old or expired posts could imply that your business is closed or isn’t invested in your customers and followers.
2. Before Post
Before posting any content on Facebook and Instagram make sure your business page is complete. Is your business website, phone number and location on your page? Having full and complete information will give customers and followers a better sense of what your business does.
3. Powerful Post
Having a powerful post will help get interaction on your pages organically. When posting a powerful message on Facebook and Instagram, the post should; include products you want to showcase, feature employees, go behind the scenes, ask a question, include articles or stories, and celebrate holidays.
4. Boost and Promote Posts
Boosting and promoting your posts will help more potential customers see and engage with your post. Promoting your call to action button will help encourage people to send you messages with questions they may have for your business. When you promote your page, it will help you get more leads from potential customers. Boosting and promoting your businesses location will help drive nearby customers to visit your business. Promoting your event can also drive ticket sales and event attendance.
Having a strong and prominent social media presents will only help grow your business, leads, and interactions. By following these four steps to improve your social media presence, it will help raise your businesses’ online profile. But it can also be time consuming and overwhelming, so if you have questions, don’t hesitate to reach out and ask the professionals at tdg how they can help.