Make Public Relations Part of Your Marketing Strategy.

Public Relations is an essential part of an organization’s marketing strategy. It can help achieve objectives such as building awareness of new products, services, and initiatives, as well as helping increase sales and revenue. Some organizations may already use press releases or feature stories to boost their marketing efforts through their website and social media. However, they may miss out on potential earned media and additional exposure by not distributing this information through the right channels.

What is earned media?

Earned media refers to publicity gained through promotional efforts other than advertising or branding, generally from media sources that disseminate information free of charge. Think newspaper articles and TV news stories. Earned media is a very effective form of content marketing because an unbiased source promotes your information. However, it can also be the most challenging media type to get. As such, earned media is more “valuable” than paid media.

What are the benefits of earned media?

Earned media can jump-start awareness. It organically expands your reach by using media outlets that the audience knows. Using trusted media builds your message’s credibility when it needs it most.

You can manage your message by creating a press release or feature story. You can share more information while telling the stories of the people within your organization or who have been positively impacted by your organization. You can dive deeper into your content. The audience also spends more time with your message than they would through paid media. All this creates trust and awareness, reinforcing your overall marketing efforts.

What is the ROI on Public Relations?

In business, we always want to calculate our return on investment. Reputable ad agencies like TDG can provide your data and valuation reports of the media impressions you receive from these efforts. This information will help determine whether the value provided is worth the investment.

Need proof?

Recently, TDG Agency partnered with Siċaŋġu Co., a non-profit organization dedicated to improving the financial and social well-being of tribal nations. Together, our public relations effort aimed to raise awareness of the incredible work the WAKANYEJA TOKEYAHCI Lakota Immersion School is doing. We highlighted the excellent teachers and success stories for many of the students.

Recently, TDG Agency partnered with Siċaŋġu Co., a non-profit organization dedicated to improving the financial and social well-being of tribal nations. Together, our public relations effort aimed to raise awareness of the incredible work at WAKANYEJA TOKEYAHCI Lakota Immersion School, the excellent teachers, and the success stories of many of the students.

Our work included press releases of narrative stories, supporting photos, and long-form videos. This work resulted in significant exposure for Siċaŋġu Co., including:

The first release helped secure an “In the Moment” interview with South Dakota Public Broadcasting.
The Native Sun News, Lakota Times, and Dakota Scout (Sioux Falls) published all three releases.
Newspapers in Brookings, Pierre, and Rapid City ran at least one of the releases, and several ran additional releases.
The distribution included every news publication in South Dakota, North Dakota, and Wyoming.

Public relations is an essential aspect of any comprehensive marketing plan. The experts at TDG are well-versed in these tactics. Contact us today to learn how we can help your organization.