Ready or not, we are in the video era, especially for marketing and brand management. Don’t believe me? Then consider this: every minute, over 500 hours of video is uploaded to YouTube. And they’re not all just funny cat videos. Brands, products, influencers, promotions, and big businesses drive a massive chunk of this.
Quality video is paramount in the ever-changing marketing world. Those companies that can leverage it stand the best chance to break through the clutter and get noticed. Simply by its dynamic and engaging nature, video has transformed how brands connect with their target audience. Using video is more impactful and memorable, which is vital in the purchasing process for consumers.
It’s time to hop on the bandwagon. And TDG Agency is here to help. Following are the Top Five Benefits of unleashing the power of video in your marketing efforts:
- Video Helps Boost Brand Awareness.
Marketers have long sought to “stand out from the crowd.” That still holds true today. Video content provides a compelling opportunity to showcase your brand’s personality and value proposition. By investing in a well-crafted video strategy, businesses can create a memorable brand identity that resonates with their audience, boosting brand awareness and recognition.
- Video Helps Drive SEO.
Search engines love video content. Websites with embedded videos are more likely to rank higher in search results. Compelling video takes time to watch, which means more time on the page. More time on the page shows search engines that the content on your site is relevant. As a result, incorporating quality video into your website and content strategy can positively impact your SEO efforts.
- Video is the Most Effective Platform for Storytelling.
There’s an old saying in marketing, “Sell the heart first, and the mind will follow.” In other words, if you capture someone’s emotions, they will WANT to seek out more information. That’s why storytelling is essential in marketing. It’s also why video is an ideal medium for telling compelling stories. Whether showcasing your brand’s journey, highlighting customer success stories, or conveying the impact of your products or services, videos allow you to weave narratives that resonate with your audience personally.
- Video Compliments and Improves Your Social Media.
Social media platforms have become central to today’s marketing strategies, and video content is the key to unlocking higher engagement rates. Platforms like Instagram, Facebook, and LinkedIn prioritize video content in their algorithms, making it more likely to appear in users’ feeds (along with paid placement). Incorporating videos into your social media strategy can increase likes, shares, and comments, amplifying your brand’s reach.
- Video is the Most Effective Way to Reach Mobile Users.
Assuming your business doesn’t have an endless budget, at some point, you’ll have to ask yourself, “What tactic will provide the most bang for my buck?”. Recent data suggests that 90% of consumers use their mobile devices to watch videos. If your product or service lends itself to video, you can specifically target a precise audience. Better targeting means more conversions – meaning more money.
Bonus: How and Where You Should Place Your Video Content
When implementing video in your marketing, consider different approaches depending on the type of media channels, such as social, website, or paid. With social media platforms like Instagram and Facebook, place short videos – say 7 to 30 seconds – that capture attention quickly. If not, your audience gets bored and moves on to whatever is next. Use Instagram Stories or Reels for brief, impactful content. When in-depth explanations are needed, YouTube is an excellent platform for longer-form videos, from two minutes to 20 minutes. Place videos on your website to enhance user experience, drive conversions, and convey your brand message effectively. In email campaigns, incorporate video snippets to boost engagement. Additionally, explore live video features on platforms like Facebook Live or Instagram Live for real-time interaction with your audience. Each channel offers unique opportunities, so tailor your video content to fit the characteristics and expectations of the specific platform you’re using.
Once, decades ago, video was optional in marketing your business online. Now, it’s practically a necessity. Video is a powerful tool that offers many advantages in today’s ever-changing marketing world. The benefits are clear. If video isn’t already a large part of your overall marketing efforts, it needs to be. And, if it’s something you need help with, the experts at TDG are here to help.