First impressions matter and your website design is just that
We live in an age of plug and play website design. The problem with that is they all end up looking the same or achieve the bare minimum of what a website should be. But, design still matters. It matters on desktop and it definitely matters on mobile. In fact, 57% of internet users say they won’t recommend a business with a poorly designed website on mobile. Also, 85% of adults think that a company’s website, when viewed on a mobile device, should be as good or better than its desktop counterpart.
It takes a fraction of a second for users to determine whether they’ll stay or leave your website. That isn’t much time. That’s why it’s imperative to make a good first impression and why your design is critical to your website’s overall success. Your design needs to be cohesive, well laid out, attractive and easy to navigate.
Attractive design is important
Going to a website farm and picking out a basic site that is as generic as can be will certainly get you a website. But, will it be a website that your users interact with? If it doesn’t look good with your content and your images, people will not want to engage. According to sweor.com, 38% of people will leave a website if the content or layout are unattractive. That means you could be losing out on business if your site isn’t attractively designed.
Not only will people leave your website but they may also question your business credibility. Nearly 75% of consumers admit to making judgements on a company’s credibility based on the company’s website design. Put out something subpar and people notice and they won’t be back.
It all adds up
These statistics show that design still matters. Having someone create a custom experience for the users of your website still matters. You can’t get that from plug and play. At the end of the day they may be fine, but fine isn’t enough in today’s current landscape of web design. Everyone has a website but in order to cut through the clutter, you have to have something special. That means custom and that means going to experts who know what they are doing. If you are building a house you would hire an experienced contractor that knows what they are doing. It should be the same for your website. Don’t let one of the most important marketing tools be just fine. The numbers above show people aren’t good with just fine.
If you’re ready to take your website beyond fine, contact the professionals at tdg and craft a strategy on how to exceed customer’s expectations.
A big thank you to https://www.sweor.com/firstimpressions for stats used in this blog post and Photo by Halacious on Unsplash