In a world of wall-to-wall advertising, it’s important to stand out, make that first impression and force people to pause. Even for a moment, while they figure out what is being sold.
We came across a compilation of some of the most creative causes for pauses. I’ll share them here, in the photo gallery below.
Most are print ads or online display ads, but some are installations for streets, sidewalks, subways, etc.
Even if few people see the public installations — in fact, some of these might never have actually been installed — they can be photographed and turned into print and online ads. Social media can push these ads to an even broader audience.