First and foremost, electric power cooperatives have a duty to serve their community, not just by providing electricity, but by being good stewards to the communities they call home.
At tdg, we understand there’s a delicate balance to strike between being member-owned, fiscally responsible organization while still being progressive with building for the future and communication. And if you’re not striking that balance, the question becomes, where do you start. Following are a few questions that might help.
- Do your members know and understand the co-op’s long-term goals and vision?
- What are the attributes of your primary audience and are you communicating with them in the most effective and efficient way possible?
- Are you consistently building brand equity, loyalty and goodwill in your communities?
- Does your comprehensive communications strategy lack an effective public relations element?
If you need help with any of the above, or any other questions, the experts at tdg are here. Give us a call or shoot us an email today!
Call or message and tell us how we can help!