Online ads are a critical component to most media buys. Why? Because the average American spends more time online than on all other mediums combined. But digital advertising is complex, with dozens of tactics and a fragmented marketplace. How do you make sure the dollars you're spending are converting to sales? How do you track leads and maximize ROI? How do you make sure your website is conducive to lead generation? tdg can help.
A great website is only a powerful marketing tool if people can find it. Our SEM platform puts your text ads on all major search engines and directories, helping more customers find your business when they’re ready to make a purchase. We reach all major search engines - not just Google - to cover 98% of online searches on desktop and mobile. Our platform automatically optimizes your campaign, resulting in a lower cost per lead and higher ROI. We also provide transparent results and reporting and provide tdg clients with 24/7 access to our online monitoring system.
Display and Retargeting
Display advertising builds brand awareness where consumers are spending their time: online. With a variety of advanced targeting techniques, we put your display ads in front of consumers across the web, so your brand is top-of-mind when they’re ready to buy. We offer many targeting options to reach the right audience, including geographic targeting, premium site targeting, behavioral targeting, and social media advertising.
If a customer reaches your website but doesn’t convert, it doesn’t have to be the end of the road. With tdg’s retargeting tools, we can reach them again. Our platform shows your display ad to those lost customers, keeping your brand top of mind with your most interested prospects.
In fact, users who see retargeting messages are 70% more likely to convert.
Consumers spend 120 hours every month on mobile devices, and 90% of that time is spent in apps. Our in-app mobile advertising platform shows compelling, interactive ads to customers using mobile apps when they’re near your business, so they discover you when they’re most likely to buy.
By relying on native GPS systems, tdg can use hyperlocal targeting and set up a geo-fence with a three- to five-mile radius around a desired location. Want to target customers in your competition’s location? We can do that. Want to get in front of customers in high traffic areas like major shopping districts or tourist destinations? We can do that too.