It’s not enough to know where you’re going. You also need to know how to get there.
Everyone knows that marketing strategy is important. It’s a fundamental part of every business plan. But regular strategic reviews are difficult for many organizations. For smaller businesses, day-to-day operations often get in the way of big-picture strategic thinking. Larger businesses with in-house marketing teams are usually in a better position to schedule marketing plan reviews, but they can face a different challenge: their staff and senior executives are sometimes too close to the action to see the bigger picture. It can be difficult to recognize new trends and broad market shifts when you’re working in the trenches everyday.
That where a full-service agency like tdg comes in. With a third-party perspective, tdg’s creative team is untainted by preconceived ideas about markets, products, or internal politics. And since they’re constantly working with clients from diverse industries, they’re attuned to broader market forces. It’s their job to see the forest for the trees. And since their only agenda is to help clients, they’re free to tell it like it is
marketing plan development
customer insights research