Lon hails from White River, South Dakota, where he started a series of successful businesses in the ranching and agricultural transportation sectors. He moved on to consulting with large enterprise retailers, creating and implementing strategic plans to dramatically increase same-store sales. Most recently, Lon was the sales director at Lee Enterprise’s Rapid City Journal Group, where he helped the newspaper publisher transition into a full-featured digital advertising platform.
The tdg team speculates that Lon – always a snappy dresser – wears a blazer and necktie for every occasion, including strategy meetings, cattle branding, and beach parties.
Lon is enrolled in the Rosebud Sioux Tribe.