Greater Keene Chamber of Commerce - Keene, NH

Promoting “Why We Love It Here” for Pandemic Recovery.

Economic development and COVID recovery for New Hampshire's Monadnock Region

Among our proudest projects is the work we did in late 2020 for the Monadnock Region of New Hampshire and their efforts around recovery from the COVID-19 Pandemic.

The Monadnock Region includes Cheshire County and part of Hillsborough County, located in the southwest of New Hampshire. Area residence and visitors enjoy a unique blend of outdoor activity, rural charm and urban amenities.

The area is known for picturesque towns, breathtaking landscape, and the quintessential New England feel that can still be found here.

Like most everywhere, the region felt the economic effects of the COVID-19 Pandemic. In September 2020, the Promoting the Region Task Force through the Greater Keene Chamber of Commerce received Recovery Funds from the State of New Hampshire. However, the funds had to be fully deployed before the end of the year.

On a very quick time frame, tdg, partnering with Engage Strategies, developed a strategy, identified a diverse range of local spokespersons, captured and edited ten powerful short videos (along with a compilation video), and launched the digital campaign. And most importantly, we created a set of lasting marketing assets that continue to be valuable for marketing and building local pride.

The Results…

The Google campaign logged 10.9 million impressions and 64,619 clicks, at a highly advantageous CPM compared to industry benchmarks.

The series of
Why We Love It Here
short videos received a
total of 34,568 views.

A small Facebook/Instagram boosting program was also very successful, reaching an audience of 5,144 and engaging 2,856 viewers.

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